NSF Certification for Selenium SeLECT®

September 30, 2005

Selenium SeLECT® brand L-(+)-Selenomethionine ingredient from Sabinsa Corporation, has been certified for quality and content by NSF International. NSF conducted rigorous toxicology reviews and purity testing to guarantee that Selenium SeLECT® is free of contaminants.

Sabinsa Corporation has launched a new trade advertising campaign for Selenium SeLECT®, its branded L-(+)-Selenomethionine ingredient. An advertisement, which began running in June 2005, in select business trade print outlets, features a field of red tulips with a single yellow tulip representing Selenium SeLECT, followed by the tagline ‘When the National Cancer Institute began its study of selenium, it could only choose one.’ The advertisement was developed as part of a comprehensive marketing campaign.

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